Recently Facebook introduced a new feature called Music Stories that enables iOS users to share links of their favorite music as well as add their comments.
When people click on the link shared, a preview of the music that lasts for 30 seconds will appear. The music can come from Apple Music or Spotify, and if the listeners are interested, they can save it or buy it across devices if they have an account there.
In the future, some other streaming content may be added to this Facebook’s feature. However, the company has not mentioned any plan of launching Music Stories via Android or Window Phone’s apps.
Actually, when subscribing Music Stories, users can experience something more than pasting a link, as they can show their comments or reviews about it.
This can help to increase the popularity of the artist with the work shared through Music Stories, because the content will be displayed on News Feed of Facebook.
According to Marni Greenberg, the spokesperson of Spotify, their users must log in their Facebook account when using Music Stories, and allow the permissions for the first time. But what appears on Facebook is not served or put up by Spotify. It is merely a sharing action. Greenberg also adds that Music Stories is another option for users, which is quite easier and more engaging, so that they can find, enjoy make their favorite music widespread.
But this does not mean Spotify and iTunes Stores do not have the music capabilities of their own – serving up music is not their only service. As for Spotify, they also have Touch Preview which was launched earlier this year. It allows the users to preview songs, artists or even playlists and albums before playing the music. As Greenberg has confirmed, their Touch Preview is not similar and has no relation to Music Stories. And about iTunes, they have the music sharing feature as well, whose name is Apple Music and was introduced this June. It consists of Connect that gives artists the right to share their work as well as backstage photos or videos with their audience and unveil their newest songs right to their fans. Meanwhile, fans can share the artists’ posts via Facebook, Twitter, Messages and emails. They can give their comments and reviews, or like the posts and get direct reply from the artists.
With the release of Music Stories, the musicians are having a better chance to reach their audience and sell their music on Facebook. It appears that wider exposure can be a good thing to artists as there are now not many artists who do successful business through Facebook if compared to the incredibly huge community of them in the world. That is also a remark from Susan Schreiner, analyst of C4 Trends and she predicted that both Facebook and artists would benefit from this new launching Music Stories.
Also, this can be a “win-win” for Apple and Spotify. According to Russ Crupnick, MusicWatch’s managing partner, Facebook has a great deal of users “engaged with music artists, following them and talking about them.” Therefore, the link between these people and Apple Music and Spotify is “very valuable”.